THE STUDY

Participants were exposed to 4 convenience store scenarios: The first scenario involved them seeing a retail entrance with no panel at all. The second scenario involved a retail entrance with a branded panel. The third scenario involved them seeing a retail entrance with a promotional panel. And the final scenario involved them seeing a retail entrance with a new product launch panel.

 

THE RESULTS AFTER EXPOSURE TO EACH SCENARIO

BrandbumpsResults.jpg

Impressed yet? We thought so.